Customized boxes for businesses are becoming a rising trend in the modern world. This is with good reason since custom boxes have several benefits. Not all of these may be immediately apparent, though, so we've outlined a few below:
1. Customized boxes make your product stand out. In an age when there are several competitors are available for even the most specific of products, every company needs to have a unique factor. Having a customized box can be a way towards this.
2. Customized boxes can help with shipping costs. By making smaller boxes with neater packaging inside, you can probably get more boxes in a smaller space. If your shipping company charges by the space and not the weight, this could save quite a bundle.
3. The same goes for storage costs. If your customized boxes take up less space, you could save on warehouse rent.
4. Customized boxes are all the rage, especially since online shopping and home deliveries are so popular. A company could hence gain a lot of free advertising through jus their unique boxes.
5. Customized boxes could save a company from failing. If nothing else, a logo on an empty box makes it more familiar to potential customers. For instance, the classic Tiffany’s box is something that most people would recognize even if they don’t know about the specific jewelry. Hence, these boxes may become more prized than the product, especially when it comes to gift giving.
6. A customized box is also a way for customers to make the final decision when they're stuck between similar choices. This happens more often than one may think in a fast-paced world.
7. Custom Boxes for shipping and with logo would also prevent your products from getting lost in the shipping process. They would be much easier to pick out from a pile of other packages than generic packaging.
8. Customized boxes could also do their part in saving the planet. If you customize a packaging box to contain less garbage, this may be able to save a lot of waste material being thrown away. This would help a company become more environmentally friendly. Along with the ethics of such a decision, it would also provide leverage to attract like-minded customers.
9. Customized boxes could get your customers to fall in love with the product itself. For instance, part of buying an iPhone is uploading an unboxing video. The clean cut box and shiny content are just part of why Apple’s packaging creates such fervor. Plus, a masterful packaging strategy could also create a psychological connection with the product’s performance. If nothing else, a customized packaging would create a unique and individual feel to your products. This would make them more in demand as everyone looks for something new to put on their social media accounts.
10. Customized boxes, especially if they are for shipping purposes, also have their drawbacks. Since they stand out and are more likely to have new, untouched content, such boxes are also more susceptible to mail theft. A company could suffer material and status losses if such an occurrence gets too frequent. Covering these losses may not be possible for a small company and very time-consuming for a large one as well. Hence, one has to weigh the pros and cons before opting for customized boxes.
Conclusion:
Not every business would receive every mentioned benefit of customized boxes. Nor would the facts become apparent right away. The best thing to do is to customize boxes as much as is reasonable right now and see what best suits your individual organization.